Hezbollah’s media unit has announced its new slogan for “Martyr’s Day”:
“When we die as martyrs — we win.”
The slogan is inspired by a quote from Hassan Nasrallah:
“We are not defeated — when we win, we win, and when we are killed, we win.”
According to the organization’s official explanation, the slogan expresses the direct link between martyrdom and victory, emphasizing that this is a collective triumph of the ‘fighting community’ — both through the “reward of paradise” and because the blood of the martyrs is seen as a source of inspiration, renewal, and victory for the entire nation.
This way, Hezbollah continues to cultivate the cult of the martyr and the culture of death as a central element of its ideological and public identity — portraying death in battle not as a defeat, but as proof of righteousness and as a means of achieving a “divine victory” in its struggle against Israel and the West.
Hezbollah will mark Martyr’s Day on November 11.
